1992: Modern Homes Exhibition SECC Glasgow – Norwich Union Group
Best Stand Award for Norwich Union Group
Modern Homes was the Scottish equivalent of the Ideal Home Exhibition which took place each year at Earls Court in London. By 1992 we were one of Norwich Union’s preferred suppliers of event services and provided pretty much all their exhibition requirements throughout the UK. Having already designed and built a customised modular exhibition stand for group-wide use we were briefed to deliver a stand project to promote a variety of products at the Scottish show to support brokers and generally promote Norwich Union as an insurer to the public.
The general design of the stand was very corporate in its appearance as it attended consumer and industry events alike. Being a consumer event the stand needed more of an intimate connection to appeal to the public so we chose to feature travel insurance. We set about creating a beach scene on the front corner of the stand complete with seascape background, palm tree, beach with real sand, deck chairs, beach shoes and a jug of cocktail mix (actually GRP gel coat) for good measure.
To further effect we created a bespoke “rock” which housed a 3 sided, flip-over, rota-graphic display (the height of tech in its day!) as well as speakers connected to a remote sound system which continued to play a soundtrack of the surf lapping on the shore. Once complete the corner stand feature attracted much attention, using at least three of the 5 senses to deliver its message. The addition of several well briefed keen and motivated staff members made the show a complete success and earnt an award for Best Stand in the services category.
We were overjoyed when the client passed on the fantastic news that we had been awarded “Best Stand” at the BCI World Conference and Exhibition in London recently.
Awards don’t come along every day and the accolade isn’t offered by many B2B trade show organisers nowadays, so it’s really rewarding when they do. It’s a great feeling for the client, reassurance knowing that they made the right choice in choosing us as their event partner and reaffirmed confidence for us for using the term “award winning” in our marketing. Over the years we have been fortunate to have won many awards at many major events; London Motor Show, GLEE, Baby Shows and Grand Designs to mention just a few. However in each case the awards have been purely incidental, the focus for us has always been presenting the client’s product or service effectively and getting them to market at events successfully.
BCI World is the “must attend” event for the business continuity and resilience professional. This year’s keynote speaker being, until recently, commissioner of the Metropolitan Police who had national responsibilities which included leading counter terrorism policing throughout the UK and protecting the government. The stand we provided for SUNGARD focused on “Disaster Recovery” of IT systems in the event of a variety of threats or issues set against a corporate themed mountain landscape. We chose an interactive 4wd challenge which featured an authentic scaled model of a Land Rover Defender tackling a number of “themed” obstacles, each highlighting a particular threat to company IT and business continuity. Visitors attempted the course against the clock in an attempt to walk away with the awesome prize of the remote controlled Land Rover used on the stand. Needless to say quite apart from winning best stand award the interaction made the client the most popular at the event!
In light of some recent supply chain issues involving persistent late deliveries from one manufacturer, which in our time critical events business we just can’t tolerate for long, we have reviewed some of the portable display products we supply.
We’ve made a few changes to our range of products which don’t affect graphics, these are still produced by us to the same high quality and specification, so the changes are purely in the more generic hardware. We’ve introduced some new products, one or two alternative banner stand cassettes, a new flag range and in some keener pricing… so all in all the change has turned out rather well.
If you visited our stand at the Norfolk B2B exhibition on 12 October you’ll know that we took a step back into the mid 80’s with a Pac Man computer game interaction on our stand which featured a bang up to date LINK2 backdrop display.
We threw down the challenge to show attendees, visitors and exhibitors alike to get the highest score and achieve one of three top slots on our leader board. We had a great day, talked with lots of visitors and fellow exhibitors and needless to say had lots of fun with the Pac Man interaction. So who got the highest scores at the end of the day and walked away with a bottle of bubbly? Well we can tell you it became a very competitive final half hour culminating with the following three winners;
In first place, Kevin Miller of CSS Cloud
In second place, Mark Cobb also from CSS Cloud!
And third place, Emily Farmer of NWES Group
Custom Designed “Hire” Exhibition Stand Packages
- Great Savings on Custom / Modular stand solutions if booked before 31 December 2017
- Free Graphic Design
- Save on organiser stand space costs – book space only, no shell required.
If you’re tired of not being noticed in a “shell” why not move up to one of our “Custom Hire” stand packages. We’ll do all the hard work for you; design, planning, CDM approvals, logistics, build, removal and graphics for an exclusive price that will really make you smile!
3 x 2 metres – open 2 sides £3,250.00
3 x 3 metres – open 2 sides £3,350.00
4 x 3 metres – open 3 sides £3,999.00
4 x 3 metres – open 2 sides £3,999.00
4 x 3 metres – open 3 sides £3,999.00
5 x 2 metres – open 3 sides £3,750.00
6 x 3 metres – open 3 sides £5,750.00
8 x 4 metres – open 3 sides £5,700.00
- Stand design, plans for CDM / H&S submission and approval
- Full project management & organiser liaison
- Floor covering – Evo exhibition carpet
- Custom / modular stand fitting rental – as shown in the visual
- Graphics – bespoke production of reusable graphics
- Logistics, transport, build and removal – based on ExCeL London
What’s not included or optional...
- Raised platform floor
- Site services – e.g. electricity
- The cost of the space “book space only” it’s cheaper and we do the rest!