We were delighted to return to the event that has become the hub for the UK insurance sector, affectionately termed ‘BIBA Fever’, by our client and principle sponsor of BIBA 2018, Aviva.
BIBA 2018 sought to innovate, evolve and thrive, with this immersive event building upon the core conference and exhibition aspects toward a much wider offering. The Fringe extended knowledge, the innovation zone allowed access to emerging technologies and insider expertise within the insurance sector and Young Broker Day was dedicated to supporting the career development of insurance brokers of the future. With such an immersive and varied event, our build for Aviva needed to stand out as well as offer a flexible environment for meetings, networking and presentations.
Progressing from our build at BIBA 2017, the refined simplicity, economical practices and innovative approach resulted in a smooth installation process. The clean lines of the modern 5 x 4 metre tower were complimented by blue LED lighting and the iconic Aviva branding, displayed prominently on the double sided tower. A high-level fabric graphic system flown above the stand added further impact, drawing the eye from across the bustling venue. The custom-made lightboxes offered angular feature shapes with the tensioned fabric system making the installation of fresh new graphics economical and easy. Forming meeting areas within the expansive stand-space, these lightboxes also served as dividers, supporting the greater intimacy required in the meeting areas. The open-plan networking area utilised the expansive footprint of the stand and it was fantastic to see this space used so effectively by the Aviva team, becoming a conversational hub of the event, complete with barista service and an interactive ‘scrabble’-style graphic wall. The adaptability of this space was also a key feature on day two, with a mid-way furniture switch creating an intimate soft seating zone, perfect for the smaller events Aviva hosted. With the Aviva team sharing that BIBA 2018 was ‘the best one yet’, our aim was to support them as they continued to innovate, evolve and thrive…and we are proud to say we did!
We were pleased to be back at CRUFTS which was billed this year as not only the “Largest Dog Show in the World but also the most International”. It was also one of the busiest for our regular client Naturediet Pet Foods.
This year’s stand repeated and progressed a build design we introduced for 2016 but supported a bold and exciting new brand image which was developed for the client in partnership with Norwich agency Farrows. The new look is part of a major rebrand for Naturediet and saw its first outing at CRUFTS. Clearly the new look went down well with visitors and customers as product sales from the stand during the event were more than double that of 2017… way to go girls!
Based on the basic 2016 design the product display areas were added to and evolved to provide additional retail display and showcase space for the entire Naturediet product range. Although mostly custom built, as is often the case when we designed the stand we did so for multiple use with the intention of evolving and rolling out the same basic stand design again year on year but with added and enhanced features. Designed as “knock-down” units the product and retail displays are all in for another busy year as they are destined for use at several other shows throughout 2018
Continuing the award winning theme we used at the BCI World Conference and Exhibition in London in 2017 this year’s Cloud Expo stand featured a Cloud Recovery based Scalextric setting and head to head race challenge to win an Amazon Dot.
Cloud Expo is the industry-leading event for emerging technology and the stand we created for SUNGARD focused on “Cloud Based Recovery”. The themed Scalextric scene provided an interactive race challenge where the cars had to tackle a number of “themed” turns, chicanes and ruthless straights. Each obstacle highlighted a particular threat to company IT and business continuity. Visitors attempted the course against the clock in an attempt to get to the top of the leader board and walk away with the one of three prizes.
Best Stand Award for South Norfolk Council - 1993
Throughout the 90’s the Norfolk show was one of the main events on our calendar. At the height we were responsible for providing our design, build and graphic services to all the major stand holders on the showground; Norwich Union, Norfolk County Council, Norfolk & Waveney TEC and the Chamber of Commerce to name a few as well as exhibition trailers and display equipment hire to a host of smaller commercial stand holders. South Norfolk Council joined the roll call in 1993.
The council had gone through some major changes and was rebranding from South Norfolk District Council to “South Norfolk Council”. They had spent much time and effort improving services and had great new modern premises in Long Stratton which were well tuned to receive public enquiries. From a PR point of view they wanted to better connect with their public and inform them of the improved level of services they provide. There were also some ground breaking initiatives to talk about such as their recycling of plastic waste sacks and alike to manufacture the fence posts they used throughout the county. Also a wide range of community and environmental issues to cover.
We were asked to work alongside their various departments to develop a show stand for them that included all the various sectors of the council. Regular meetings were held where more than 20 people attended all with ideas of what they wanted to do at the upcoming Norfolk Show. Somehow we coordinated all these requests and requirements bringing them together in a cohesive design to provide their marquee based stand at the show. All the departments contributed with various interactions and content earning a well-deserved “Best Stand” at the show which was extremely well visited, even by a very royal visitor that year.
We think it's a good thing for live events and exhibitions
We can all agree that there’s been an awful lot of negativity surrounding GDPR. Certainly businesses need to get their houses in order from a personal data perspective before 25th May. In fact this seems to be the subject of every other email I’ve received over the past few months. You’ll be pleased to hear that this article isn’t intended to scare you to death and then offer to help you carry out an audit, cleanse your data and help you structure a re-engagement email campaign to ask existing contacts to opt in or double opt in to continue to receive your emails. I would hope by now you would have at least considered or preferably already put procedures in place so you comply with GDPR by 25 May.
In my opinion more rigid, far reaching regulations are well overdue to help protect our personal and business data, anything that reduces the amount of unwanted emails and phone calls I get gets my vote. However these new data protection regulations have left many companies and marketers very concerned about how they will reach their customers and potential customers after 25 May. The truth is that data-based emailing and calling campaigns have already become largely ineffective. We need now to be “magnetic marketers” as our potential audience has taken control of the process seeking out the solutions and products they require rather than being sold to. Subsequently our websites need to be more effective in providing advice, comment and content using blogs, news, articles and video to present products, solutions and communicate to build trust and a rapport. A return then to more traditional business values and level of personal contact that perhaps during this largely digital age we’ve grown unaccustomed to... or have we?
Well while you’ve been busy driving your keyboard and glued to your monitor pursuing an email quest you may not have noticed that face to face meetings such as breakfast meetings, seminar’s, conferences and exhibitions have become much more popular again. In fact many of the industry specific exhibitions we provide client’s stands at have waiting lists or rigid application procedures where stand space is in short supply, allocated on a first come, first served basis. We see GDPR helping to reinforce and grow this trend, proving a real positive in the wake of all the negativity. Face to face marketing, exhibitions and live events have never gone away and are today a stronger new business and marketing tool than ever before.
So why not pick up the phone and ask us how we can help you exploit these opportunities.