Miller Insurance Services - AIRMIC
We were appointed by Miller Insurance Services in 2007 to manage their existing exhibition stand at the several events they attend throughout the year. Miller is an independent specialist insurance and reinsurance broker, operating internationally and at Lloyd's. Having worked closely with the financial services sector for over 20 years we were very pleased to include Miller to our portfolio of industry clients. Since we attend a great number of industry events for our other clients we came highly recommended and very well prepared to accommodate Miller’s business.
Initially we took over their existing inventory of equipment and worked alongside their in house team and advertising agency in the same reactive way they had worked with their previous exhibition company. However for this year’s AIRMIC event we were invited to offer a creatively led solution and set about designing a more contemporary look for their 2009 exhibition stands. We managed to interpret the brief exactly and came up with the chosen look in one take. The stand was created using components of their existing inventory with additional elements added from our hire stock to keep within the allowed budget. The difference in their experience at the show was equally as impactful as the difference between their original stand graphics approach and ours...
