Custom Exhibition Stand - Aviva
Event: AIRMIC 2019
Space: 4 x 3m Island Site
Drawing together multiple new custom elements, Aviva’s exhibition stand for their Global Corporate Specialty division cut a compelling silhouette at Airmic 2019. Utilising the rich blue and iconic yellow of the Aviva GCS brand, colour remained a key feature of this space, from subtle accents of yellow, to a two tone custom cut carpet & yellow LED lighting to the floor.
A custom light-box stretches the length of the stand, curving from the main tower to a bespoke bar counter, complete with it’s own branded light-box graphic. A globe ‘hero’ graphic is further enhanced by the addition of a bespoke ‘twinkle’ effect, reinforcing their connected, global and agile expertise and services, and of course catching the eye of those entering the venue. An inter-play of angles and curves on the stand creates an interesting but efficient space.
Did we mention that the entire design incorporated fully reusable or recyclable elements? With a growing focus from Aviva to implement green practices, we wanted to support their goals within their event marketing whilst also enhancing our own commitments to operate in the most environmentally friendly manner. Notoriously less than green, the exhibitions industry continues to wrestle with better practices and we are proud to forward this effort in any way we can.