Custom Exhibition Stand - Sungard
Client: Sungard AS
Event: BCI World Conference 2019
Venue: Novotel - Hammersmith London
Space: 6 x 5m - Open 3 Sides
Playing off the concept of a pitch and putt course, we designed a distinctive ‘Glitch and Putt’ interaction driven by the unique Sungard branding and services. Angular and modern, we used the Sungard logo as inspiration for the mini golf course which was integrated into the exhibition stand itself. Using an adapted floor, we ensured a seamless blend of our ‘glitch and putt’ hole with the wider stand space.
Divided with a sharp clean angled line, the intense red of the Sungard brand provides immediate visual impact as well as practically dividing the interaction, meeting and display areas of the exhibition stand. Topped off with custom digital content, branded golf club and golf balls, a multi-functional, engaging and cohesive space was created to support Sungard as headline sponsor.