Growing Events Success with Barenbrug's Modular Kit

Updated: Mar 3, 2020

Grass experts since 1904, Barenbrug have proven equally expert in leveraging a full marketing mix, including a range of events that we have had the pleasure of supporting them at. With our partnership beginning within custom stand projects at the likes of SALTEX & BTME, we were delighted when Barenbrug asked us to devise an adaptable modular exhibition stand true to their brand and objectives. With our work always based on relationships and developing a true knowledge of what success means for our clients, we were well placed to design and create a bespoke modular stand that delivered real impact.

Using our access to a range of modular systems and products, we set about creating a graphic driven modular exhibition stand that retained the quality aesthetic of larger custom projects, but on a smaller scale and budget. Aluminium extrusion posts and beams form the skeleton of the stand, with our in-house production facilities allowing us to easily adapt components to suit. This resulted in a uniquely crafted kit specific to Barenbrug, allowing equally precise graphic treatments and accessories to be included from planning through to production. Designed to mould to events and audiences, magnetic PVC graphics interchange to create rich backdrops centred on Barenbrug’s agricultural products.

Knowing the value of permeating an event with brand presence, Barenbrug often distribute great branded merchandise as part of their event marketing. With their unique branding and avid following in the sector, we were keen to ensure their modular stand facilitated this effort. Integrated storage allows for ample items to be stationed out of site for visitors to take away, with side counter units adaptable to display literature within smart suspended holders, or offer a graphic panel to drive home product messaging. A central custom counter with LED lighting and tower offer a final flourish of distinctive Barenbrug branding, cohesive with their custom aesthetic and highlighting the role of considered graphic design in the space. With several outings already, the kit has proven popular with visitors and the marketing team alike: ‘Great stand, thanks very much for all your work. The team has really appreciated it this year.’ – Barenbrug , R & D Manager at AgriScot 2019

Supporting Barenbrug’s growth across events, be they outdoor, custom stands or modular kits, remains a huge pleasure. As they strive to ‘Make life Beautiful’, we’re eager to keep their events looking and feeling just that!


Explore our recent custom projects with Barenbrug here.

Interested in developing your own Modular Exhibition Stand? Get in touch to discuss your ideas.