Connecting a global network of over 36,000 attendees, showcasing industry innovation and best-practice while providing face to face connection with over 900 suppliers, SPE Offshore Europe remains an industry leading E & P event. With such a platform, we were delighted to take the passionate approach to power distribution characterising R & B Switchgear, and translate this into an exciting exhibition stand. A 35 year heritage of reliability, quality and skill unpins the R & B Switchgear group, with our aim to provide the perfect space to showcase both their services and products live at Offshore Europe.
Drawing inspiration from previous exhibition builds in Germany, we created an angular exhibition stand design to maximise impact whilst retaining functional space for the positioning of R & B’s all important machinery. Projecting from left to right, the angled light-box graphic provides rich and vibrant branding, with a subtly recessed cupboard and back-wall creating a meeting, storage and demonstration area at the rear of the stand. With the inclusion of several machines, balancing the space was key. Working collaboratively, artwork was produced to complement on-stand demonstrations and machinery, not overwhelm. The inclusion of a digital display allowed further information to be presented without over-complicating the clean and modern aesthetic seen throughout.
With a rich array of machines and expertise to share, the recessed display and demonstration area to the right of the space allowed this extended range of products to sit neatly within the space. Complemented by a further light-box graphic with dynamic lighting feature. R & B Switchgear’s Offshore specific expertise was consistently highlighted, providing insight and intrigue for visitors at each approach. The R & B team leveraged their space expertly, engaging visitors and using a combined physical and digital presence to maximise their event success from start to finish.
This stand space and likewise approach demonstrates the value of showcasing passion not just products, with R & B Switchgear seemingly relishing in a return to event marketing that we were delighted to support them in.
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