'Glitch & Putt' with Sungard at BCI World 2019

Updated: Mar 3, 2020

Tracking trends and collecting industry expertise, BCI World Conference and Exhibition 2019 celebrates 25 years of this engaging event. With this year’s theme of ‘Investing in Resilience’, Sungard were undeniably the perfect fit as headline sponsor. Consistently investing in exciting and immersive interactions for their exhibitions and brand experiences, Sungard entrusted us to ‘take a swing’ at delivering another successful stand.

Playing off the concept of a pitch and putt course, we designed a distinctive ‘Glitch and Putt’ interaction driven by the unique Sungard branding and services. Angular and modern, we used the Sungard logo as inspiration for the mini golf course which was integrated into the exhibition stand itself. Using an adapted floor, we ensured a seamless blend of our ‘glitch and putt’ hole with the wider stand space. Divided with a sharp clean angled line, the intense red of the Sungard brand provides immediate visual impact as well as practically dividing the interaction, meeting and display areas of the exhibition stand. Topped off with custom digital content, branded golf club and golf balls, a multi-functional, engaging and cohesive space was created to support Sungard as headline sponsor.

Working with Sungard remains a tremendous pleasure, with their event marketing evolving constantly to adapt to audience, space and objectives…yet always delivering impact. What more would you expect from a transformative and forward thinking IT business. With their willingness to entrust us to create immersive exhibitions stands and impactful brand experiences, we are able to blend our creative and practical abilities to full effect. As ever, thanks for making us part of your event and we can’t wait to tee off the next project…four!


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