Custom Exhibition Stand - Sinclair

Client: Sinclair

Event: Fruit Logistica 2019

Venue: Berlin Messe, Germany

Space: 10 x 5m - Open 3 Sides

Following a sharp, subtly styled rebrand , we knew our custom exhibition stand for Sinclair International needed a fresh approach too. Flashes of colour adorn the 10 x 5 metre space, with this diverse palette opened up in Sinclair’s online make-over. Full height light-boxes stand in sequence, showcasing the Sinclair advantage; service, innovation, food safety & sustainability, with the rich graphics engaging and informing visitors in equal measure.


Divided with unique illuminated colour bars, the light-boxes pop out from their surroundings. This effect is mirrored in the bespoke bar counter, with cool LED edge lighting further enhancing the contrasting wood patterns and stylish new eco-label graphic fascia.

From each approach, the stand delivers arresting views that draw prospective visitors to the diverse colourful space. With the importance of showcasing their machines and expertise live on the stand, it was key to maintain a functional open area. Carefully positioned furnishings provide informal meeting areas & opportunity to connect, whilst preserving space to show visitors just what Sinclair’s expertise can achieve. Even whilst moving on and off the stand, it would be difficult not to notice the unique Sinclair floor graphics. Emulating a roll of labels, the graphic perfectly accents the split effect floor and perhaps symbolises a larger theme for Sinclair at Fruit Logistica 2019…little labels, certainly can have a big impact!