1) SAVE TIME
Event planning and management uses a considerable amount of time. You’ll need to consider whether your team has enough capacity to manage events in addition to their regular duties. Giving this responsibility to an external company allows your staff to concentrate on their ‘day jobs’ and minimises time away from the office.
Even large companies with in-house event managers can often benefit from external help, especially when managing multiple events or locations. It can be useful to have someone manage the day-to-day background tasks to allow more time for marketing and promotion.